bandied » branded
Spotted in the wild:
- They created a brand and branded it about, long before marketing theory had fully embraced such a philosophy. (urbana.org)
- A logical, compelling argument, not for the Christianity that is branded about by politicians and evangelists, but for the eternal story that is its heart. (paradox1x.org, blog entry, June 02, 2005)
- Meantime, rumours are being branded about that Willem Dafoe has shot a cameo for “Spider-Man 2″, reprising his role as The Green Goblin. (moviehole.net news, Mar 19, 2004)
- During converstation I said that in the Rock World the word “genius” was branded about alot but Russell said that Eno was worthy of that title. (alt.music.brian-eno, Jan 4, 1998)
- This is also likely to happen in other countries, but the portuguese press - much like the portuguese people - usually have this tendency to keep branding about one’s glories. (Codex Forums, Jun 30, 2004)
Analyzed or reported by:
- Will Rigby (alt.usage.english, Oct 3, 2005)
Will Rigby reported seeing “There’s a fair few maybes being branded about” in the subtitles of the opening episode of
the two-part film “Class of ‘76″.
The eggcorn doesn’t work for all grammatical usages of _bandy about_: The final /i/ sound has to be present in the eggcorn. _Branded about_, most of the time as a passive, yields several hundred occurrences on the web. The past tense or the -ing form _branding about_ are less frequent.
The connection appears to be the idea of giving something prominence, just as brand names do for products.
See also bantied about.
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