Discussions about eggcorns and related topics
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Chris -- 2018-04-11
Today at work I read a report that used the word “broacher”. It took me a minute to deduce from the context that they meant “brochure”. A Web search yields quite a few examples, such as:
Moreover, the CDA has failed to establish tourist information centres yet and to provide pamphlet, broachers and guides inscribed with information about the recreational places.
Pakistani newspaper
“Really unprofessional ! Don’t be fooled by the glossy broacher.â€
Review of business that offers windsurfing outings
It’s a concept broacher design for an upcoming fashion accessories brand (mainly ladies bags) in india.
ad for a graphic designer
The eggcornish meaning connection consists in the fact that a brochure broaches a subject. Regarding the rather large difference in pronunciation between the acorn and the eggcorn—well, that may have something to do with the fact that most of the examples I saw were from people whose first language isn’t English.
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Nice one, Dixon.
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